Affiliate Disclosure

Last updated: 2026. This disclosure applies to all content published on builderscheetham.co.uk ("Builderscheetham"), owned and operated by James Wilson.

Our Commitment to Transparency

Builderscheetham is committed to being fully transparent with its readers. This page explains exactly how this website generates revenue, how that revenue may relate to the betting sites and casinos reviewed here, and why you can trust that our editorial content remains honest and independent regardless of any commercial relationships we hold.

What Are Affiliate Links?

Some of the links on builderscheetham.co.uk are affiliate links. An affiliate link is a specially tracked hyperlink that identifies Builderscheetham as the source of a referral when you click through to a third-party gambling operator or betting site.

When you click one of these links and subsequently register an account, make a deposit, or complete another qualifying action on a partner operator's website, Builderscheetham may receive a commission or referral fee from that operator. This payment comes directly from the operator and costs you nothing extra. The price you pay for any product or service, and the bonus or offer you receive, is identical whether you arrive through an affiliate link or by typing the operator's address directly into your browser.

How Our Affiliate Relationships Work

Builderscheetham maintains affiliate partnerships with a number of licensed UK betting sites and online casinos regulated by the UK Gambling Commission (UKGC). These relationships may take the form of:

Revenue share agreements, where we earn a percentage of net gaming revenue generated by referred players
Cost-per-acquisition (CPA) payments, where we earn a fixed fee for each qualifying new customer referred
Hybrid arrangements combining both of the above models

Builderscheetham does not accept payment from operators in exchange for positive reviews, inflated ratings, or preferential placement in comparison tables. Operators cannot purchase editorial coverage on this website.

Editorial Independence and Review Methodology

James Wilson, the author and owner of Builderscheetham, reviews all betting sites and casinos based on a consistent, structured methodology. This methodology evaluates operators across a range of objective criteria, including but not limited to:

Licensing status and regulatory compliance with the UK Gambling Commission
Betting market depth, odds competitiveness, and available sports or casino games
Bonus terms and wagering requirements
Deposit and withdrawal options, speed, and reliability
Customer support quality and availability
Mobile compatibility and overall user experience
Responsible gambling tools and player protection measures

Affiliate relationships do not influence review scores, editorial conclusions, or recommendations. If a betting site performs poorly against our evaluation criteria, it will receive a low rating regardless of whether an affiliate agreement exists. James Wilson has reviewed UK betting sites since the early days of regulated online gambling in the UK and applies the same rigorous standards to every operator assessed on this website.

Compliance with FTC Guidelines and UK Advertising Standards

In accordance with the Federal Trade Commission's (FTC) guidelines on endorsements and testimonials, as well as the standards set by the UK Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP), Builderscheetham clearly discloses its material connections to operators wherever affiliate links appear on this site.

Pages and articles containing affiliate links are labelled accordingly. This disclosure page is linked from the footer of every page on builderscheetham.co.uk to ensure readers always have easy access to this information.

Questions About This Disclosure

If you have any questions about this affiliate disclosure, our review methodology, or any commercial relationships held by Builderscheetham, please contact James Wilson directly through the contact page on this website. We are happy to provide further clarification on any matter covered here.

Gambling involves risk. Please gamble responsibly. Only bet what you can afford to lose. For free help and support, visit GambleAware.org. You must be 18 or over to gamble in the UK.

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